OUR BRAND

Since our beginning in Canada over 100 years ago, the Big Brothers Big Sisters brand has evolved, with the most recent update taking place in 2018.

Our New Brand Stands For the Power of Three

We believe that all young people should be supported to realize the potential that lives within them.​

For youth in our programs, we’re harnessing the Power of Three to make this happen:

The Family – including caregivers and the enrolled Little (youth mentee)

The Organization – our professional, child-development focused staff

The Big – volunteer mentor

Together, we launch a partnership, created intentionally to have the biggest impact possible on the Little. Together, we’re igniting potential.